Developing
a Successful Marketing
Campaign
Although there may be some
uncertainty in defining specific
marketing terms, it doesn't
necessarily mean it should be
done by the seat-of-the-pants
either. Marketing is not an exact
science, however there are still
some proven...
http://www.HauntedHouse.com/library/content/6020.html |
Branding
for
Success
Ryan E. Pluta explains what
considerations should be made
when naming your event or
attraction in this thoughtful
essay.
http://www.HauntedHouse.com/library/content/6010.html |
Cool
Logo
Theory
Designing a great logo for your
event is easier than you may
think after reading the
step-by-step process by Steve
Walker.
http://www.HauntedHouse.com/library/content/6011.html |
Eastern
State Penitentiary 2005 Media
Kit
Media specialist Sean Kelley
produced one the most
professional media kits ever
devised for this upcoming
Halloween season. Here's your
chance to view the various PDF
files which comprise of the media
kit.
http://www.HauntedHouse.com/library/content/6032.html |
Voicemail:
Creating Your Own Haunt
Hotline
The best way to handle all
the phone inquiries about your
attraction is explained by Sandy
Kimball.
http://www.HauntedHouse.com/library/content/6012.html |
Using
Celebrities at your
Event
Bringing a horror celebrity
such as Elvira, Doug "Pinhead"
Bradley and others to your event
can have a positive impact on
your box office receipts and with
the local media.
http://www.HauntedHouse.com/library/content/6004.html |
Sweet
Profits
As a relative new comer to
the "business" of scaring the
hell out of people, I find myself
intensely intrigued by the
prospects. Though my background
for much of my life has been in
marketing and sales related to
the theme park and
concessions
http://www.HauntedHouse.com/library/content/6031.html |
Sample
Event Sponsorship Proposal (Text
only)
See how the pro's forumlate and
present a sponsor invitation to a
major company seeking funding and
product support.
http://www.HauntedHouse.com/library/content/6028.html |
Special
Event
Promotions
Learn the difference between
promotions and sponsorship. In
addition, learn how to approach
local companies and business for
support.
http://www.HauntedHouse.com/library/content/6027.html |
Halloween
Event & Radio Cross Promotion
Ideas
Sample pitch a haunt would give
to radio stations about corss
promotional ideas.
http://www.HauntedHouse.com/library/content/6029.html |
Focusing
the Media Spotlight on Your
Event
One of the first October seasonal
haunted houses in the nation
started in Salt Lake City, Utah
some twenty-four years ago. My
two shows, the Rocky Point
Haunted Houses, have been
operating in Utah since 1979.
Halloween has long been...
http://www.HauntedHouse.com/library/content/6001.html |
Universal
Studios Orlando - 2005 Media
Release
Read an official Universal
Studios Orlando media release
announcing the commencement of
Tickets on Sale for their famed
Halloween Horror Nights
Event.
http://www.HauntedHouse.com/library/content/6030.html |
How
to Develop a Winning
Proposal
Selling your event to local
businesses or sponsors can seem
like a daunting task but it's not
that difficult. In this
informative report, learn how to
present your proposal and get it
accepted.
http://www.HauntedHouse.com/library/content/6002.html |
Storyline
for
Success
Producing a Halloween show that
will attract repeat customers and
increase profits year after year
requires a continuous flow of new
ideas. After nineteen years in
business in the same area, one of
the most effective
techniques...
http://www.HauntedHouse.com/library/content/6003.html |
Increase
Revenue with a RIP Quick Death
Pass
So you would like to increase
your income without doing
anything extra. Well, have I got
a deal for you. Welcome to the
world of VIP services...
http://www.HauntedHouse.com/library/content/6005.html |
Marketing
Secrets of Haunted Media &
Promotion
Haunt marketing Guru Jennifer
Sharlow explains how to look for
ways to get the most from the
media. In such an eclectic and
unique field, you want receive
the best media at the lowest
cost; however, if not done
correctly...
http://www.HauntedHouse.com/library/content/6008.html |
Haunted
Marketing on the
Web
My family and I are true Haunted
Attraction fans, and going to
Halloween events each October is
a sacred tradition. I search high
and low for the best events to
visit and load everyone up in the
family car for "Haunted House
Hopping"...
http://www.HauntedHouse.com/library/content/6009.html |
Promoting
an Attraction's Fear
Factor
If you have multiple attractions,
here are a few ideas on how to
promote each one to a difference
audience. Helpful for
multi-element events.
http://www.HauntedHouse.com/library/content/6014.html |
Spin-Off
Activities
In this article, Michael Cruz
looks at various event options
such as charity involvement,
event hospitality and special
event merchandising which can
affect your event's location.
http://www.HauntedHouse.com/library/content/6014.html |
How
to Turn Questions into
Sales
When someone asks questions about
your event, you need to treat it
as a qualified lead. In this
article Michael Cruz shows you
how to cash in from those who
have questions about your special
event.
http://www.HauntedHouse.com/library/content/6015.html |
Playing
Popular Music at Your
Event
Nothing helps getting customers
"in the mood" than quality music.
In this article, Michael Cruz
looks at your options and how to
avoid getting into trouble.
http://www.HauntedHouse.com/library/content/6016.html |
Selling
Your Event to Local
Businesses
Getting local businesses to get
involved in your event is not as
difficult as one would think.
This comprehensive review shows
you how to approach and close the
deal with local companies.
http://www.HauntedHouse.com/library/content/6017.html |
Special
Event Publicity
Overview
You may often hear people
complain about the media,
sometimes saying "I don't even
pay attention to it anymore." But
wander onto a golf course or into
a crowded restaurant and listen
to what people are discussing.
The media sets the...
http://www.HauntedHouse.com/library/content/6018.html |
Special
Event Publicity in 5 Easy
Steps
Getting local businesses to get
involved in your event is not as
difficult as one would think.
This comprehensive review shows
you how to approach and close the
deal with local companies.
http://www.HauntedHouse.com/library/content/6019.html |
Get
the Most from Your Event:
BARTER!
One of the best ways to save cash
is to barter with event tickets.
Commonly known as trades, they're
easy to obtain, as it is only a
matter of locating a company
which will understand and
appreciate the value of
bartering. Trade for dinners,
building materials, hotel
rooms.
http://www.HauntedHouse.com/library/content/6026.html |
Sample
Event Marketing
Timeline
A checklist of important
marketing responsbilities and an
estimated timeline.
http://www.HauntedHouse.com/library/content/6021.html |
