Operating HauntedHouse.com requires me to review virtually
every site or haunted event that
is added into our Directory. One
sad thing I've notice repeatedly
is that most sites are not taking
advantage of the internet's
capabilities to generate online
ticket sales. Before you dismiss
the concept, consider the
following facts:
-
Faster computers and high
speed connections have made
surfing the internet as
American as mom and apple pie.
Today, it's considered
commonplace that internet
users routinely book travel
arrangements online or buy
tickets to a local movie
before it sells out.
- In 2003, I had one client
who had ZERO income the
previous year from his web
site. After a simple
redesigned, the site generated
almost $6,000 online ticket
sales in 2003. Take a look at
last year's site: http://www.trilogyterror.com.
- About 30% percent of
Trilogy's ticket sales took
place on days the show was not
open. This translated into the
fact the visitors took
advantage of the online
ticketing and are now
committed to that
attraction.
Better
than that, fund raisers,
commercial operations and small
farms are quickly recognizing
that selling tickets online has
many benefits:
1)
Box office is open 24 hours a
day.
2) Payment gateways typically
offer no up-front fees
3) Reduced box office time for
customers
4) Automated process is
efficient and economical
5) Able to sell tickets on
days you're not operating
Ways to Maximize Online
Sales
-
Offer an incentive (i.e., fast
pass, free gifts, etc)
- Promote your web site on
EVERYTHING
- Promote online tickets sales
on every page of your web
site
- Trade links with other
Haunts in your market
- Ensure your event and site
information i update with all
the online directories.
Online Ticketing
Options
>>> Screampass
http://www.ScreamPass.com
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