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Ded
Serious: Craft Coffins Shipped to Mail
Boxes from "The Coffin
Lady."
Madison
(MI) - Ded Mann Inc. (DMI), originally a
web-based corporation, is now selling its
popular Coffin Box to retailers and
wholesalers. Thousands of Craft Coffins
are shipped to people in America, Canada,
England, Australia, and New Zealand.
Individuals and corporations as novelty
containers use the Craft Coffins. The
pre-decorated "Finished Craft Coffin"
rounds out the 2005 line, which also
includes standard craft brown and
white.
Ded Mann Inc.'s growth is attributable, in
part, to "The Coffin Lady." "The Coffin
Lady" makes public appearances with Craft
Coffins in hand. 2004 events include the
St. Patrick's Day Parade in Jackson, MS.,
the "Boo Bash" at the Wildwoods, and "A
Kid's World" in Jackson, MS, which was
attended by 22,000 parents and
children.
The Jackson St. Patrick's day parade was a
huge success. The" Wild Thaangs Krewe"
founding member Joe McDowell said, "This
is one of the largest St. Patrick's Day
Parades in the country. There is a lot of
revelry. This year, we added a
civic-minded element. We threw customized
Craft Coffins from our float, reminding
people not to drink and drive. The
response from the crowd was staggering.
They clamored to retrieve every one thrown
by "The Coffin Lady." We were fortunate to
have "The Coffin Lady" in the parade and
have booked her for next year's
event."
In 2005, "The Coffin Lady" is already
slated to appear at New Orleans
Parades and at the infamous "Witches Ball"
in Salem, MA. Stevie Mann, President of
DMI, says it will be a busy year for "The
Coffins Lady."
The Craft Coffin was designed 9 years ago
as a mailing device for a young niece's
Halloween invitations. Halloween and
children were the targeted launch market,
but the product use has evolved in an
increasingly diverse fashion. The business
generated from this whimsical novelty
exceeded expectations.
Attorneys have used "The Craft Coffin" in
court cases to convey death statistics to
jurors. Clients order them to post
invitations to Halloween weddings, mystery
dinners, birthday parties, retirement
parties, and divorce papers. Corporations
purchase them to mail press releases.
Public relations directors and promotional
agencies use them to gain media attention
and to highlight special events.
Retailer's ship product in "The Craft
Coffin." Parents and teachers utilize them
as craft projects for children (they can
be individually decorated at Halloween
get-togethers). They are used as funky
napkin holders, place cards, or
centerpieces. "We even place our
trick-or-treat candy in them," says Mann.
After touring her haunted house in
Madison, young and old alike leave with a
Craft Coffin stuffed full of goodies.
According to Mann, "They've house
everything from candy, pencils, papers
(some with less than stellar grades), to a
few expired hamsters!" She also noted that
some "pink slips" & "Dear John"
letters have been delivered in the Craft
Coffins as well, but did not comment
further. "The creativity of our customers,
PR directors, and promotional agencies
keeps us laughing" states Ms. Stevie. "The
applications for "The Craft Coffin" move
outside the box, so to speak."
"For years, I have hosted large Halloween
parties. I always sent the invitations in
coffins" says Mann. "Friends and business
associates call and relay their
postmasters' comments. People demand to
know where to get them. They never fail to
evoke some lighthearted response and
peaked curiosity."
4halloweencoffins.com has ranked well on
key search engines like Yahoo, Google, and
MSN. This has drawn considerable traffic
and expended awareness. The market
continues to grow as consumers find new
and innovative uses for DMI's popular
coffin boxes "Ded Mann Inc. is very
committed a high quality product as well
as community service and support of
non-profit organizations," says Ms. Mann.
"We take that "Ded" seriously here." "The
Coffin Lady" is available for appearances
at public and private events
internationally.
Ms. Stevie Mann
Ded Mann Inc.
PO Box 875
Madison, MS 39130
tel: 601.573.7000
http://www.4halloweencoffins.com
smann@4halloweencoffins.com
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