Ded Serious: Craft Coffins Shipped to Mail Boxes from "The Coffin Lady."

Madison (MI) - Ded Mann Inc. (DMI), originally a web-based corporation, is now selling its popular Coffin Box to retailers and wholesalers. Thousands of Craft Coffins are shipped to people in America, Canada, England, Australia, and New Zealand. Individuals and corporations as novelty containers use the Craft Coffins. The pre-decorated "Finished Craft Coffin" rounds out the 2005 line, which also includes standard craft brown and white.

Ded Mann Inc.'s growth is attributable, in part, to "The Coffin Lady." "The Coffin Lady" makes public appearances with Craft Coffins in hand. 2004 events include the St. Patrick's Day Parade in Jackson, MS., the "Boo Bash" at the Wildwoods, and "A Kid's World" in Jackson, MS, which was attended by 22,000 parents and children.

The Jackson St. Patrick's day parade was a huge success. The" Wild Thaangs Krewe" founding member Joe McDowell said, "This is one of the largest St. Patrick's Day Parades in the country. There is a lot of revelry. This year, we added a civic-minded element. We threw customized Craft Coffins from our float, reminding people not to drink and drive. The response from the crowd was staggering. They clamored to retrieve every one thrown by "The Coffin Lady." We were fortunate to have "The Coffin Lady" in the parade and have booked her for next year's event."

In 2005, "The Coffin Lady" is already slated to appear at New Orleans Parades and at the infamous "Witches Ball" in Salem, MA. Stevie Mann, President of DMI, says it will be a busy year for "The Coffins Lady."

The Craft Coffin was designed 9 years ago as a mailing device for a young niece's Halloween invitations. Halloween and children were the targeted launch market, but the product use has evolved in an increasingly diverse fashion. The business generated from this whimsical novelty exceeded expectations.

Attorneys have used "The Craft Coffin" in court cases to convey death statistics to jurors. Clients order them to post invitations to Halloween weddings, mystery dinners, birthday parties, retirement parties, and divorce papers. Corporations purchase them to mail press releases. Public relations directors and promotional agencies use them to gain media attention and to highlight special events.  Retailer's ship product in "The Craft Coffin." Parents and teachers utilize them as craft projects for children (they can be individually decorated at Halloween get-togethers). They are used as funky napkin holders, place cards, or centerpieces. "We even place our trick-or-treat candy in them," says Mann. After touring her haunted house in Madison, young and old alike leave with a Craft Coffin stuffed full of goodies.

According to Mann, "They've house everything from candy, pencils, papers (some with less than stellar grades), to a few expired hamsters!" She also noted that some "pink slips" & "Dear John" letters have been delivered in the Craft Coffins as well, but did not comment further. "The creativity of our customers, PR directors, and promotional agencies keeps us laughing" states Ms. Stevie. "The applications for "The Craft Coffin" move outside the box, so to speak."

"For years, I have hosted large Halloween parties. I always sent the invitations in coffins" says Mann. "Friends and business associates call and relay their postmasters' comments. People demand to know where to get them. They never fail to evoke some lighthearted response and peaked curiosity."

4halloweencoffins.com has ranked well on key search engines like Yahoo, Google, and MSN. This has drawn considerable traffic and expended awareness. The market continues to grow as consumers find new and innovative uses for DMI's popular coffin boxes "Ded Mann Inc. is very committed a high quality product as well as community service and support of non-profit organizations," says Ms. Mann. "We take that "Ded" seriously here." "The Coffin Lady" is available for appearances at public and private events internationally.


Ms. Stevie Mann
Ded Mann Inc.
PO Box 875
Madison, MS 39130
tel: 601.573.7000
http://www.4halloweencoffins.com
smann@4halloweencoffins.com







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