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Home > Haunter's Lbrary > Marketing, Revenue & Ticket Sales > Event & Radio Cross Promotion Ideas

Event & Radio Cross Promotion Ideas

Sample document sent to radio station when pitching cross promotional ideas...

Industrial Nightmare is this season's most sought after haunted attraction for Halloween. This present's your station a perfect opportunity to reach our target audience in a lifestyle setting that can make long-lasting and positive impressions. To ensure an effective relationship, the following Radio/Event Cross Promotions ideas to get the thought process going.

CALL LETTER SEARCH
Prizes awarded to people wearing or displaying station call letters at the Event. (T-shirts, signs, banners, etc.).


FIND THE DOOMBUGGY
Station announces where the Industrial Nightmare Hearse (Doombuggy) will be, the first 5 listeners to receive two free pairs to the Event.


NIGHT ON THE TOWN
Lucky grand prize listener goes out to dinner in the hearse (or limo) with radio personality and on to experience the Event. EXCELLENT IDEA FOR FRIDAY THE 13TH.


BEST HALLOWEEN JOKE
Listeners send in postcards or call about scary tales of Halloween. If their joke or story is used on the air, they win a pair of Event tickets.


HALLOWEEN TRIVIA
Correct answers from the listening audience wins event tickets. Halloween trivia can be supplied upon request.


RADIO REMOTE
The possibilities are endless. Event promotions with Industrial Nightmare are like chameleons; they can be designed to meet whatever your station objectives are. Marketing avenues to achieve objectives could be:

1. Contests;
2. Client Hospitality;
3. Ticket tie-ins/giveaways;
4. Special event activities;
5. Cross promotions with third party to generate additional revenue for the station (discount coupons);
6. Sales force incentives;
7. Client appreciation.


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